Local SEO Industry: Current Status and Future Projections

What Is SEO?
This is a common question that most people especially those who are either new or not familiar with online marketing might be asking. SEO stands for search engine optimization. In layman's language, it the process of capturing traffic from the search engines such as Google listings. Through this read, I am going to give you facts about the SEO business, current market status of SEO as well as the future projections in this field.

The Major SEO Players
Like any other industry in the world, the online SEO business has its players. This includes SEO local tools providers such as small digital agencies, SEO free lancers and web-designers among others.

Returns for SEO Players
The major reason as to why people get into business is to profit and expand their economic status. In the field of SEO business, the rates of returns are promising. This is because a recent research on SEO returns for a period of 12 months shows that at least all the players had something to take home. However, the returns are varying depending on a players' hardwork and skills in the field. For example, according to this research, 34% of the interviewed SEOs said they received an amount less than $ 30,000 while another group of respondents, 17% said they received returns that were above $ 500,000.

From the above statistics, it is evident that the size of an organization played a role in the determination of the amount of returns received. It beats logic for one to expect a large organization to receive low amounts of returns and vice versa. In addition, the presence of part time SEOs as well as the entry of newbies into the market could have let the low rates of turnover due to low operation capacity. However, it is hard to predict the course the SEO market is likely to take due to lack of clear shift in SEO earnings since the year 2011. However, the demand for local SEO services seems to be growing day in day out and this is appealing more players theseby tightening the competition among SEO service providers.

The Emerging Issues with the Current SEO Returns
With the above distribution of returns, several questions emerge. This includes the following:

• From the statistics, a large percentage of SEOs receive a low income something that suggests low pricing of SEO services.
• It is also possible that small and medium businesses do not understand the value of SEO services provided to them.
• The low SEO income earners, those who received less than $ 30,000 annual returns are also being doubted if they can provide quality services while earning that low.
• It is also unknown if most SEOs will still be in operation if their income remains static.

The Current SEOs Income Per Customer
Just like the annual SEO returns, SEO income per customer also varies. This is because there are those clients who would pay less than $ 100 a month while others will pay more than $ 5000 a month. This variation in income per client can be attributed to the type of services provided as well as the depth of services. The size of business a client is seeking SEO services for also play a role in determining the amount to be charged. For example, small businesses are charged less simply because their requirements are much smaller as compared to large multi-location franchise businesses.

Research also shows that some SEO service providers operate on high volume basis. Such SEOs provide simple SEO services at very low monthly rates. As a result, such SEO service providers end up having a high customer churn with a large dedicated network of sales team.

Similarly, some SEO service providers provide services that are more comprehensive in a much more professional manner customized according to the client theby leading to a low number of clients.

Due to the above statistics, it there becomes essential for any SEO service provider in the current market to operate in a manner that matches his / her setup.

Handling Capacity of the Modern SEOs
Currently, SEOs are handling more clients as compared to the previous years. Statistics show that about 40% of the SEOs in the market handle at least 11 clients while 23% SEOs handle at least 21 clients. Such large numbers of clients to handle lead to more audits to be done, lots of tasks, research, reports and even more calls from the clients to be attended to. The high numbers of clients also demand a high level of efficiency so that the clients can be assured of quality services.

Market Structure for Most SEOs
SEOs have been using several marketing techniques to promote their businesses. Offline marketing channels such as word of mouth has been cited by most SEOs as the most effective marketing technique. This can be attributed to the trust level, business reputation as well as relationships build during the offline campaigns.

Alongside offline marketing, SEOs also practice online marketing such as the use of LinkedIn and social media. However, most SEOs have cited LinkedIn as the best option as compared to the social networks because it is better placed for lead generation and networking.

Services Offered by SEOs
Majority of the SEO players offer onsite optimization with 91% of the SEOs practicing this. Google+ optimization has also a good number of SEOs practicing it as 86% claimed to be offering this service to their clients. For affiliate marketing, only a small percentage (11%) of SEOs are offering this service to their clients.

Other services offered by SEOs:

• Content creation / optimization
• Link building
• Citation building
• Social media marketing
• Website development
• PPC
• Mobile site development
• Video marketing and mobile marketing.

The most demanded service by SEO clients is onsite marketing, while the least demanded service is affiliate marketing. The other services are somehow averagely demanded. However, most small and medium businesses do not understand the opportunities that video and mobile marketing can unlock to them and therefore tend not to use these services. SEOs therefore need to educate their clients on these marketing channels so that they can go for them.

When asked about the online SEO services SEOs feel effective, 82% of them said that the General search is the most effective for generating leads. Local search appears to be the second best after 62% of the respondents in an SEO survey voted in its favor. PPC is the 3rd with 53% while social media is the 4th with 26%. Daily deals appear to be an appealing to most SEOs because only 1% voted in favor of it.

Tedious SEO Tasks
55% of the current SEOs in the market find link building to be the most tedious and time-consuming work. Others, although 15% only believe that content writing is the most tedious and time consuming task among all the tasks they do. It therefore emerges that to the 55% who find link building tedious, this task is also boring to them.

Future Projections
This is an outline of what we expect in the near future as far as SEO business is of concern.

Expansion of SEO Businesses
Compared to the previous years, SEO businesses has been growing and expanding steadily. Most SEOs (about 93%) are not only optimistic about expanding their businesses, but are also expecting to grow their business. In what seems to be a determined move to grow their businesses, most SEOs (82%) are willing to recruit more staff members so as to realize their desired levels of growth.

The social media is also expected to grow and be more effective even than the local directories. This is because most SEOs believe that social media can perform better because of recommendations from friends. Mobile usage is also expected to grow further and become relevant for local businesses.

Upsurge of Confidence in SEO Business
Unlike other businesses, the SEO business is showing a positive growth of confidence among the players. Despite this being a dynamic and innovative industry, most SEOs are still willing to recruit more staff to help drive their businesses ahead. 84% of the sampled SEOs in the SEO research are also optimistic that the SEO business is going to be more profitable starting this year 2013.

Confidence is also running high that if the SEO players increase the understanding of SEO / social among the business owners they serve in future, they will not only increase the business owners' rate of investment, but also make them transfer their marketing budgets from other channels to the digital channels.

Pain and Pleasure – The Inspiration For Weight Loss Success

We sometimes feel frustrated because we do not do anything about our weight issues. We become lazy and uninspired to do anything about it. What is that that gets some people moving towards their weight loss goals. We see these people moving and nothing stops them from achieving their goals. Their focus is laser like. Their focus is guiding them to their destination with resolve.

How can you have this type of focus? How can you be inspired to do something about your weight issues?

Pain and pleasure
The key is hidden in your tolerance to pain and what you experience as pleasure. When it comes to weight loss, many people do not act until there is so much pain that it forces them to act. For example, when your doctor tells you that you must lose weight or else you could die what would you do? How motivated is that for you to change? It all depends on what you experience as pain and pleasure.

For some, the pain of innocent death is so painful that the pain and sacrifice of exercise is worth it to stay alive. These people will put off pleasure to experience pain. They will experience pain first and pleasure afterwards.

The wrong order is to experience pleasure first and then pain. This order will keep you overweight and frustrated. Let's see examples as to how this works.

Pain and then pleasure
You might be in a situation where everyone around you is eating unhealthy foods and you want to stay committed to your weight loss goals by avoiding unhealthy foods. The pain of passing up great tasting food is powerful but you do not give in. Not to mention the pressure you'll receive by the offers of food. You'll experience pleasure afterwards knowing that you did not sabotage. You keep your integrity and your self-esteem is maintained if not increased. You do not experience feelings of guilt. Another word for this type of behavior is called delayed gratification. Where you purposefully delay gratifying things that will sabotage you to experience pleasure later.

Pleasure and then pain
Let's take the same scenario and say you wanted to experience pleasure first by eating unhealthy foods. The pleasure in enjoying the taste of the unhealthy food is powerful. So powerful that you do not delay the gratification. As time goes by you feel the guilty of eating unhealthy foods. You feel fat, sluggish and slow. You wonder then why you do not have discipline to say no. This is the experience of feeling the pain afterwards.

The point here is to experience the pain first and then feel the pleasure. Delay gratification is due process. It's essential to apply the technique of pain and pleasure. Practice delaying gratification so that you do not sabotage. That's what it's all about. You must practice this technique to be successful when it comes to weight loss. It's your choice. What are you going to choose?

Josue

Different Types of A Financial Calculator To Choose From

If you are making some financial goals for the future, whether it has to do with your mortgage, investments, car loans or even managing your debt, being able to calculate things like your returns, the time period for which you need to save or how much you need to save is important.

With the various resources now available to you via the internet, you no longer have to wait on a meeting with the experts to give you the information you need. Instead, you can now use the resources available to you online to get started today.

One of the most important resources that you will find online as it relates to planning your financial future is a financial or money calculator. There are many different types available, and so you will need to choose the one appropriate to you based on your area of interest.

Mortgage Calculator: This calculator can be used to determine your monthly payments based on the interest rate and terms of your mortgage. As a result, you will find that there are different versions of this calculator available. There is a calculator for fixed mortgages and also one for adjustable rate mortgages. There is even a calculator that will help you to compare the two different types of mortgages to see which will suit you best. In addition, if you are thinking about refinancing or buying a new home, there is a mortgage calculator that will help you to determine the terms which will be most favorable to your situation.

Car Loans: This calculator will help to give you the confidence you need when dealing with the dealer of your car financing. You can use this calculator to check the terms of your loan and determine your monthly payments. In addition, you can also use the car loan calculator to compare various loans and choose the one with terms most appropriate for you.

Credit Cards: Today many persons are consolidating their credit card debts in order to pay off their credit card loans faster and also to be more consistent. You can use this type of financial calculator to help you determine the amount that you will need to pay in order to complete the payment of your credit cards by a set date. You can also use this calculator to help you see the difference it will make if you choose to make fixed payments to your credit cards instead of just paying the minimum amount.

Investing: If you are thinking about investing or have started to do so, financial calculators will help you to determine the amount you need to save in order to reach your goal. It can also be used to determine the amount that your investment will earn over time.

There is also a calculator for retirement planning, managing your debt and your personal finance. Basically, any type of calculator that you need to plan your financial future can be found online. The calculators are also very easy to use and most of all they are free.

Typography Fundamentals

Typography is one of the considerable knowledge and industry fields, based on typefaces. They are an integral part of any graphic design, publishing or typing projects. However, before clashing with fonts' choice that appears to a major issue in design, one should get acquainted with typography fundamentals, accumulated from famous typographers for centuries, including basic terms, styles and principles.

Typography is a primary integral part of any web0design project, as its main purpose is to carry information. In addition, it is an art of text decoration, so it could readable and beautiful at the same time.

Type family is usually mistaken for types or fonts. In sober fact, it is a group of fonts of the same origin, structure and image. It is a set of stylistically similar characters that you can write or print. Type family includes figures, letters and symbols. Font is a narrows concept, which is determined by several factors, such as size and style. In general, Arial is a type family, and Arial Bold is a font of this type family.

Serif fonts or Antiqua embraces all the fonts with small serifs at the top or at the bottom of their characters. They are strongly recommended for large text paragraphs because of their low readability. These are good for headlines and title lines. Serif fonts have been used since the Middle Ages period (for instance, one can pay attention to OldStyle Century). The characteristic feature: the part written at certain angle is usually thin. Beside Old Style Century, the group of old-fashioned Antiqua fonts embrace such type families (remember this term?) Centaur and Goudy Old Style.

The 18th century was a turning point in typography. It was a period of transitional serifs . The difference between wide and thin character lines is strongly visible, which may be observed in numerous fonts of the time – Baskerville, Times New Roman, Caslon, Bookman, Georgia, etc.

Later they were replaced with Slab serifs , which feature the same width of the lines.

Sans serifs or Grotesque fonts appeared at the end of the 18th century. There are four main types of sans serifs: grotesque fonts (Franklin Gothic) are very similar to serif fonts; Neo-Grotesque fonts (Arial. Helvetica), Humanist fonts (Optima, Verdana, Frutiger) are marked with thorough calligraphic letters and Geometric sans serifs are the most advanced modern fonts. The last ones include Metro, Futura, Eurostile, Rodchenko, etc.

There are also some other groups of fonts of equal importance, including Script and Decorative, but mostly they came from basic serifs and sans serif fonts .